abspabari.com

Price Fixing…

abspabari — Tue, 17 Jan 2012 22:58:22 +0000

Illegal or smart? I guess it does depend on the size of your business and how far you push it but essentially it can be problematic for your business. Marketing a product, for example a paint brush you use to paint a house. You manufacture the brush and package it in a wooden box which initially costs more than the actual product itself. To manufacture the brush it costs £1.00 and the packaging costs £2.50. Your client would buy the product for £4.00 but you’d agree that the retail price would be £10.00. Any other brush on the shelf would cost £5, why pick yours? By fixing the price at £10 you have to sell the product based on quality. The quality of the handle, the bristles produce a particular coat when applied to the wall, they don’t wear as easy etc. This may be because your brush is 20% better than any other brush on that shelf, but you market it as though it is 100% better. So the quality of the packaging, the design and material of the brush is what makes you better than anyone else. So you could sell the product for £2 or £3 more than your competitors but then the impulse buy doesn’t work as effectively. By increasing the price to double what your competitors are charging creates a thought in the consumers mind, “Why is this double any other brush?”. The price itself justifies any doubt that your product has to be better than anything else on the shelf simply because its double the price of anything else, and the packaging seems to make it stand out, gives it the polished look to support the price tag. Any professional decorator would have the mind set that your product is simply the best otherwise why would it be double?!

Price fixing is extremely effective if used correctly however I believe it isn’t always the right way to go and sell a product. If you can’t 100% back up the reasons for your prices then you have to play a fair game with your consumers. Surprisingly this happens a lot and is used in many products we buy today. The marketing behind these products is flawless and therefore creates an impulse buy in which we all fall in to. A great marketing campaign always creates a need and that’s why we have leading brands.

Mercedes B Class

abspabari — Mon, 16 Jan 2012 22:54:28 +0000

Story telling that creates emotions in an advert… Especially as he’s about to run this kid over. I think this is great campaign. I believe having the idea 4 story lines, all leading into each other in the space of 44 seconds, to advertise the safety feature of a new car is… Genius. The idea of almost running a person over reminds me of this “Think” commercial they have in the UK. So not only do you realise that this car is in fact smart, safe and “male friendly”, you almost get lost in the story and have that “aww he’s cute” factor at the end. Story telling in commercials are one of the hardest things to do and I believe something like this is more on a higher end scale of advertising and marketing. As well as being informative you are almost forced to have emotions towards the advert and that is exactly how to get your consumer’s attention. I want to see more from Mercedes and how they develop this concept.

Doritos goes viral for “Crash” Campaign

abspabari — Mon, 16 Jan 2012 21:57:22 +0000

2011 Doritos Super Bowl advert.

I don’t really understand where the concept of crisps (chips) and women go together?! I understand snacks, beer and sports is an extremely stereotypical definition of a male’s concept of heaven but understanding how a bag of Doritos helps produce women to be attracted to you… beats me! However I do think it is genius simply because it is random. The only thing missing out of my equation of sports, beers and snacks is in fact “hot” women. Having a random subject and relating it to your product is smart… because the only rule you do follow is the comedy aspect… It builds a platform to not only show that your product is flexible in any circumstance but you always have a door for a new idea.

Doritos have always reached out to their audiences to produce a new advert for TV. This year they’re going a step further… They have narrowed it down to 5 finalists who have created and produced a new viral ad’ campaign. This will be aired during this year’s 2012 Super Bowl game. Here’s one of the finalists:

This is random and hilarious… Compared to last year’s advert they are 2 very different concepts. This is a great way in which Doritos produce content for their viral campaigns. Two extreme and random ideas which only relate because of how unrelated the subject and the product are. Crisps attracting women and turning you into a “Bird of Prey”.

Tfhouse Dstry

abspabari — Sat, 30 Jul 2011 17:37:51 +0000

This is a new talent breaking through in Toronto… Glad to have experienced this whilst I am here…

Ryan Leslie – Fly Together

abspabari — Fri, 29 Jul 2011 16:44:47 +0000

I love these “making of…” videos.

Sherlock Holmes 2

abspabari — Fri, 29 Jul 2011 02:27:39 +0000

CAN-NOT-WAIT! Said to be released December 16th 2011.

Rise of the Planet of the Apes

abspabari — Fri, 29 Jul 2011 02:22:47 +0000

I remember the first Planet of the Apes was one of the first ever DVDs I bought. An incredible movie. However I’m not too sure how I feel about this one. The trailer doesn’t look too amazing.

Chipmunk ft Trey Songz

abspabari — Fri, 29 Jul 2011 02:19:56 +0000

North London stand up… Chipmunk has deffo put it on the map! He’s been doing some crazy collabs and here is his latest one.

Beyonce… On Piers Morgan

abspabari — Wed, 29 Jun 2011 03:43:33 +0000

Exclusive interview with Piers Morgan… How does he do it?!

Finally… Someone New!!!

abspabari — Mon, 27 Jun 2011 21:49:03 +0000

This was posted on Facebook by my boy… Probably one of the hardest verse’s I’ve heard in a very long time! This is Sese. His new mixtape (Your Favorite Rapper’s Worst Nightmare) is available now!