abspabari.com

Story telling that creates emotions in an advert… Especially as he’s about to run this kid over. I think this is great campaign. I believe having the idea 4 story lines, all leading into each other in the space of 44 seconds, to advertise the safety feature of a new car is… Genius. The idea of almost running a person over reminds me of this “Think” commercial they have in the UK. So not only do you realise that this car is in fact smart, safe and “male friendly”, you almost get lost in the story and have that “aww he’s cute” factor at the end. Story telling in commercials are one of the hardest things to do and I believe something like this is more on a higher end scale of advertising and marketing. As well as being informative you are almost forced to have emotions towards the advert and that is exactly how to get your consumer’s attention. I want to see more from Mercedes and how they develop this concept.